This Is Service Design Doing: Applying Service Design Thinking in the Real World
by Jakob Schneider, Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence
This Is Service Design Doing by Jakob Schneider, Marc Stickdorn, Markus Edgar Hormess, and Adam Lawrence offers a comprehensive guide to applying service design thinking in real-world settings. It equips professionals with practical tools and methods to innovate services, foster collaboration, and solve complex problems through user-centered approaches. The book bridges theory and practice for effective service development across industries.
About This Book
This Is Service Design Doing explores the practical application of service design principles in everyday professional contexts. Authored by experts Jakob Schneider, Marc Stickdorn, Markus Edgar Hormess, and Adam Lawrence, it emphasizes hands-on approaches to service innovation.
The book provides tools and frameworks for teams to collaborate on designing better services. It draws from real-world examples to illustrate how service design thinking can address complex challenges in various industries.
Readers will learn step-by-step processes for implementing service design methods. The content focuses on actionable strategies that bridge theory and practice in service development.
Ideal for designers, managers, and innovators, this work highlights the importance of user-centered thinking in creating impactful services.
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