Sales and Revenue Generation in Sport Business
by David J. Shonk, James F. Weiner
Sales and Revenue Generation in Sport Business introduces the commercial principles that shape the sports industry. Centered on sales and revenue generation, it offers students and aspiring professionals a foundation for understanding business activity within sport organizations and the broader sport business field.
About This Book
Sales and Revenue Generation in Sport Business examines the commercial side of the sports industry.
The book focuses on sales and revenue generation as central topics in sport business.
It provides a foundation for readers studying or exploring business practices connected to sports organizations.
Suitable for sport business education and professional development, this resource centers on the relationship between sports and commercial strategy.
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