Sport Marketing
by Bernard J. Mullin, Stephen Hardy, William A. Sutton, Chad D. Mcevoy, Patrick Walsh, Windy Dees, Stephen Mckelvey
Sport Marketing delivers essential strategies and frameworks for marketing in the sports industry, ideal for students and professionals seeking practical knowledge.
About This Book
Sport Marketing provides an in-depth overview of marketing strategies within the sports industry.
The text covers essential concepts, frameworks, and real-world applications relevant to sport organizations.
Readers will learn about market research, consumer behavior, sponsorship, and promotional planning.
The book is designed for both academic study and practical use in sport business environments.
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