Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry
Follows the entrepreneurs, athletes, and visionaries who built the UFC into a global sports and entertainment phenomenon valued at ten billion dollars.
About This Book
This book traces the unlikely journey of the Ultimate Fighting Championship from a niche combat event to a mainstream entertainment powerhouse.
It explores the roles played by investors, fighters, and promoters who shaped the organization's growth and public image.
The narrative examines key business decisions and cultural shifts that helped turn mixed martial arts into a billion-dollar industry.
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