The Business of Fashion: Designing, Manufacturing, and Marketing
by Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant
The Business of Fashion: Designing, Manufacturing, and Marketing provides a broad overview of the essential activities behind the fashion industry. By connecting design, manufacturing, and marketing, the book helps readers understand how creative ideas are developed, produced, and positioned within a business context.
About This Book
The Business of Fashion: Designing, Manufacturing, and Marketing introduces the major business functions that shape the fashion industry.
It brings together design, manufacturing, and marketing as connected parts of the process of developing and presenting fashion products.
Written by Leslie Davis Burns, Kathy K. Mullet, and Nancy O. Bryant, the book offers a broad foundation for understanding fashion as both a creative field and a business.
Its integrated focus makes it suitable for readers seeking an overview of how fashion ideas move through essential industry activities.
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