The Business of Fashion: Designing, Manufacturing, and Marketing
by Leslie Davis Burns, Kathy K. Mullet
The Business of Fashion: Designing, Manufacturing, and Marketing explores the fashion industry through three essential areas: design, manufacturing, and marketing. Written by Leslie Davis Burns and Kathy K. Mullet, it presents fashion as a connected business shaped by creative, production, and promotional functions.
About This Book
The Business of Fashion: Designing, Manufacturing, and Marketing examines fashion through the connected areas identified in its title.
Leslie Davis Burns and Kathy K. Mullet focus on how design, manufacturing, and marketing relate to the broader fashion business.
This book offers a structured introduction to the commercial and creative processes that shape fashion products and their presentation.
Reviews
No reviews yet. Be the first to review this book!