Selling Hope and College: Merit, Markets, and Recruitment in an Unranked School
Selling Hope and College explores how merit, market forces, and recruitment intersect at an unranked school. Alex Posecznick considers the ways colleges communicate opportunity, construct value, and navigate competition beyond the visibility and influence of traditional rankings.
About This Book
Selling Hope and College examines the relationship between merit, markets, and college recruitment.
Focusing on an unranked school, the book considers how institutions present educational opportunity in a competitive higher education landscape.
It offers a perspective on the ideas and practices that influence how colleges attract students and define value.
Alex Posecznick explores the connection between institutional identity, recruitment, and the promise of college.
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