Effective Crisis Communication: Moving From Crisis to Opportunity
by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
Effective Crisis Communication: Moving From Crisis to Opportunity examines the role of communication in navigating crises and identifying possibilities beyond them. Written by Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger, it offers a focused resource for readers exploring communication, business, and leadership.
About This Book
Effective Crisis Communication: Moving From Crisis to Opportunity focuses on communication during times of crisis.
The book examines how crisis communication can extend beyond immediate response.
Its central emphasis is the movement from crisis toward opportunity.
It is relevant to readers interested in communication, business, and leadership.
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