Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
Social Media for Strategic Communication examines how social media can support strategic communication through creative strategies and research-based applications. Written by Karen Freberg, this resource connects communication practice with research, offering readers a focused introduction to the planning and use of social media in professional contexts.
About This Book
Social media has become an important part of strategic communication across organizations and professional settings.
This book focuses on creative strategies for planning, developing, and applying social media communication.
It also emphasizes research-based applications, connecting communication practice with informed analysis.
Written by Karen Freberg, the book offers a focused resource for readers studying or practicing strategic communication in social media environments.
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