Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and ... (Creating Value With Social Media Analytics)
A guide to mining business insights from social media using text, networks, apps, and search data across seven analytical layers.
About This Book
Seven Layers of Social Media Analytics explores methods for mining insights from social media platforms.
The book examines text analysis, user actions, networks, hyperlinks, apps, and search engine data.
It provides frameworks for creating value through social media analytics in business contexts.
Readers learn structured approaches to understanding and leveraging social media information.
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