Marketers Are From Mars, Consumers Are From New Jersey
by Bob Hoffman
A sharp, humorous take on why marketing often misses the mark and how consumers really think.
About This Book
Marketers Are From Mars, Consumers Are From New Jersey examines common misconceptions in advertising and consumer behavior.
The book challenges industry assumptions with straightforward analysis and observations.
It offers a candid look at how marketers and consumers often operate on different wavelengths.
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