Intro to Marketing Automation: Maximize Your Advertising ROI
by Todd Kelsey
Discover the fundamentals of marketing automation and how it can support more efficient advertising. Intro to Marketing Automation provides an accessible starting point for understanding automated marketing processes, evaluating their role in campaign performance, and working toward stronger advertising return on investment.
About This Book
Intro to Marketing Automation introduces the concept of marketing automation and its connection to advertising performance.
The book focuses on using automated processes to support marketing activities and improve efficiency.
Its central goal is to help readers understand how marketing automation may contribute to maximizing advertising return on investment.
Designed as an introductory resource, it offers a broad starting point for readers exploring the relationship between technology, marketing, and advertising results.
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