Persuasion: Integrating Theory, Research, and Practice

by Ann Bainbridge Frymier

Education Psychology Communication

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Persuasion: Integrating Theory, Research, and Practice offers an academic introduction to persuasion by bringing together conceptual perspectives, research, and practical application. Written by Ann Bainbridge Frymier, it is designed for readers who want to understand persuasion as both a field of study and a communicative practice.

ISBN-13 9781524907372 ASIN 1524907375 Views 145 Publisher Kendall Hunt Publishing Year 2016 Edition 4 Format Misc. Supplies Product Group Book Pages 345 Created August 17, 2026 Updated November 08, 2026

About This Book

Persuasion: Integrating Theory, Research, and Practice examines persuasion through the connected lenses of theory, research, and application.

The book is suited to readers seeking an academic foundation in persuasive communication and its study.

Its focus makes it relevant for coursework, teaching, and further exploration of how persuasion is analyzed and practiced.

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Persuasion: Integrating Theory, Research, and Practice

About This Book

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