Foundations of Marketing Practice: An Applied Approach
by David Strutton, Kenneth Thompson
Foundations of Marketing Practice: An Applied Approach introduces marketing from both foundational and practical perspectives. Written by David Strutton and Kenneth Thompson, this accessible title is designed for readers seeking a clear starting point for understanding marketing practice and its role in business and education.
About This Book
Foundations of Marketing Practice: An Applied Approach presents marketing through a foundational and applied lens.
The book is authored by David Strutton and Kenneth Thompson.
Its focus on marketing practice makes it suitable for readers seeking an accessible introduction to the subject.
The title emphasizes understanding marketing principles in relation to their practical application.
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