The New Marketing: How to Win in the Digital Age
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The New Marketing: How to Win in the Digital Age

by Cheryl Burgess, Mark Burgess

Business Marketing Digital Strategy
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The New Marketing: How to Win in the Digital Age examines the changing nature of marketing in a connected world. Cheryl Burgess and Mark Burgess offer a contemporary resource for business professionals, students, and readers seeking to understand how digital transformation influences marketing strategy and audience engagement.

ISBN-13 9781526490100 ASIN 1526490102 Views 212 Publisher SAGE Publications Ltd Year 2020 Edition 1 Format Paperback Product Group Book Pages 288 Adult No Created April 16, 2026 Updated October 18, 2026
About This Book

The New Marketing: How to Win in the Digital Age explores marketing in a digitally connected business environment.

Written by Cheryl Burgess and Mark Burgess, the book focuses on contemporary approaches to reaching and engaging audiences.

It offers a timely title for readers interested in how digital change is shaping marketing practice.

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