Foundations of Marketing, 6e

by John Fahy, David Jobber

Business Education Marketing

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Foundations of Marketing, 6e offers a clear starting point for understanding marketing. Written by John Fahy and David Jobber, this sixth edition is designed for students and readers seeking a structured introduction to the subject and its central concepts.

ISBN-13 9781526847348 ASIN 1526847345 Views 62 Publisher McGraw Hill / Europe, Middle East & Africa Year 2021 Edition 6 Format Paperback Product Group Book Created September 13, 2026 Updated October 15, 2026

About This Book

Foundations of Marketing, 6e provides an introduction to the study of marketing.

Written by John Fahy and David Jobber, this sixth edition is suited to readers seeking a structured foundation in marketing concepts.

It can support students and others who want to build their understanding of marketing as an academic and business subject.

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Foundations of Marketing, 6e

About This Book

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