Marketing and Humanity: Discourses in the Real World
by Orie Berezan, Anjala S. Krishen
Marketing and Humanity: Discourses in the Real World considers marketing beyond transactions, focusing on its connection to people and society. Orie Berezan and Anjala S. Krishen bring together perspectives that examine how marketing operates within real-world contexts, making this a relevant choice for readers interested in business and human-centered approaches.
About This Book
Marketing and Humanity: Discourses in the Real World explores the relationship between marketing and human experience.
Written by Orie Berezan and Anjala S. Krishen, the book presents discussions grounded in the real world.
Its focus brings together marketing, business, and broader social perspectives.
This title may interest readers seeking thoughtful perspectives on the human dimensions of marketing.
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