Digital Marketing: Strategy, Planning & Disruption
Digital Marketing: Strategy, Planning & Disruption provides a focused overview of the strategic and planning considerations involved in digital marketing. It also examines disruption as a defining influence on the field, offering readers a broad foundation for understanding marketing in an evolving digital environment.
About This Book
Digital Marketing: Strategy, Planning & Disruption explores the central themes of digital marketing strategy and planning.
The book focuses on how disruption influences marketing practice and decision-making.
It is suited to readers seeking a broad foundation in digital marketing and its changing environment.
Reviews
No reviews yet. Be the first to review this book!