International Business: Mastering Strategic Challenges in the 21st Century
International Business: Mastering Strategic Challenges in the 21st Century explores the strategic issues at the heart of global commerce. Thomas Lindner and Jonas Puck provide a focused foundation for students and readers seeking to understand international business, global management, and the decisions organizations face in a changing world.
About This Book
International Business: Mastering Strategic Challenges in the 21st Century examines the strategic dimensions of conducting business across national borders.
The book provides a focused introduction to international business and the challenges involved in navigating a changing global environment.
Its emphasis on strategy makes it relevant to readers seeking to understand how organizations approach international opportunities and decisions.
Written by Thomas Lindner and Jonas Puck, this title is suited to students and readers developing a foundation in global business management.
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