Category Management Principles
by Dr. Russell J. Zwanka, Dr. Brian F. Harris, Russell J. Zwanka, Brian F. Harris
An introduction to category management that outlines strategic frameworks and data-driven practices for optimizing retail assortment, pricing, and promotion decisions.
About This Book
Category Management Principles presents core concepts for managing product categories in retail and distribution environments.
The text covers strategic frameworks used by industry professionals to optimize assortment, pricing, and promotion decisions.
Readers gain an overview of data-driven approaches that support collaboration between manufacturers and retailers.
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