Advertising Account Planning

by Carol Pardun

Education Marketing Advertising

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Advertising Account Planning by Carol Pardun offers an introduction to the central subject of account planning in advertising. It provides a focused resource for readers exploring how advertising campaigns are organized, considered, and guided.

ISBN-13 9781538114070 ASIN 1538114070 Views 116 Publisher Rowman & Littlefield Year 2019 Format Paperback Product Group Book Pages 156 Adult No Created April 12, 2026 Updated August 30, 2026

About This Book

Advertising Account Planning examines the subject of account planning within the advertising field.

Carol Pardun provides a focused resource for readers seeking to understand this area of advertising practice.

The book offers an accessible starting point for exploring how account planning relates to advertising work and campaign development.

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Advertising Account Planning

About This Book

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