The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream
by Amy Webb
Amy Webb presents tools to detect weak signals and anticipate how fringe developments will become tomorrow's mainstream trends.
About This Book
The Signals Are Talking introduces a practical framework for identifying early signals of change.
It explains how fringe ideas and technologies move into the mainstream over time.
Readers learn methods to scan, analyze, and interpret weak signals in various industries.
The book emphasizes strategic foresight for decision-makers facing rapid transformation.
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