Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
by Janis Teruggi Page, Lawrence J. Parnell
Introduction to Public Relations offers a foundational look at strategic, digital, and socially responsible communication. Written by Janis Teruggi Page and Lawrence J. Parnell, it provides readers with a broad introduction to public relations and the communication principles that shape contemporary practice.
About This Book
Introduction to Public Relations presents a broad foundation in the field of public relations.
The book focuses on strategic communication and the role of planning in public relations practice.
It also addresses digital communication and the changing ways organizations connect with audiences.
Socially responsible communication is another central theme, highlighting the importance of thoughtful and accountable practice.
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