A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
by G. Tomas M. Hult, Joe Hair, Christian M. Ringle, Marko Sarstedt
This primer offers an accessible introduction to Partial Least Squares Structural Equation Modeling, or PLS-SEM. Written for students, researchers, and professionals, it presents the method as a practical foundation for understanding structural equation modeling and applying quantitative research techniques in business and related fields.
About This Book
This primer introduces Partial Least Squares Structural Equation Modeling, commonly known as PLS-SEM.
It is designed for readers seeking a clear foundation in the concepts and applications of this research method.
The book provides an accessible resource for students, academics, and professionals working with quantitative research and structural equation models.
Its focus on PLS-SEM makes it a useful starting point for understanding how this approach can support empirical analysis across business and related fields.
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