The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Investigates how technology firms extract and monetize personal data, reshaping power, markets, and individual freedom in the digital age.
About This Book
The Age of Surveillance Capitalism examines the rise of data-driven business models that treat human experience as raw material for prediction and profit.
Shoshana Zuboff analyzes how technology companies have moved beyond traditional markets to claim private human experience as free raw material.
The book traces the emergence of new economic logics that prioritize behavioral prediction and modification over conventional goods and services.
It considers the implications of these practices for individual autonomy, democratic institutions, and the future of human society.
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