Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies (Rasd Occasional Papers; 14)
Marketing the Public Sector examines how public and nonprofit agencies can use marketing to promote their causes. Written by Seymour H. Fine, this concise volume offers a focused look at marketing beyond commercial business, within the context of public service and nonprofit organizations.
About This Book
Marketing the Public Sector explores the role of marketing in public and nonprofit agencies.
The book focuses on promoting the causes associated with these organizations and the public purposes they serve.
Written by Seymour H. Fine, this volume is presented as number 14 in the RASD Occasional Papers series.
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