The Business of Fashion 3rd Edition: Designing, Manufacturing, and Marketing
by Leslie Davis Burns, Nancy O. Bryant
The Business of Fashion, 3rd Edition provides a broad overview of fashion as a business, connecting design, manufacturing, and marketing. Leslie Davis Burns and Nancy O. Bryant offer readers a foundation for understanding the industry’s major functions and how they work together in bringing fashion products to consumers.
About This Book
The Business of Fashion, 3rd Edition examines fashion through the combined perspectives of design, manufacturing, and marketing.
It presents the fashion industry as an interconnected business, emphasizing how creative ideas relate to production and commercial strategy.
The book is suited to readers seeking a broad foundation in the business aspects of fashion and apparel.
Its coverage brings together key functions involved in developing and bringing fashion products to the market.
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