The Artful Journey: Cultivating and Soliciting the Major Gift
The Artful Journey: Cultivating and Soliciting the Major Gift examines the central stages of major-gift fundraising. William T. Sturtevant focuses on cultivating prospective donors and making the solicitation, offering a concise resource for readers interested in charitable giving and development work.
About This Book
The Artful Journey: Cultivating and Soliciting the Major Gift focuses on major-gift fundraising.
It addresses the cultivation and solicitation stages of the giving process.
William T. Sturtevant presents the subject as a deliberate, relationship-centered professional practice.
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