The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
by Robert I. Sutton, Jeffrey Pfeffer
In The Knowing-Doing Gap, Jeffrey Pfeffer and Robert I. Sutton examine why smart companies often fail to act on their knowledge. Drawing from real-world examples, they offer strategies to overcome barriers like excessive talking and poor metrics, helping organizations turn insights into impactful results and drive meaningful change.
About This Book
The Knowing-Doing Gap explores the critical challenge faced by organizations in applying what they know to achieve real outcomes. Authors Jeffrey Pfeffer and Robert I. Sutton draw on extensive research to highlight why many companies struggle despite possessing valuable knowledge.
Through analysis of successful businesses, the book identifies barriers such as overreliance on talk over action and ineffective measurement systems. It provides a framework for fostering environments where knowledge leads to tangible improvements.
Readers gain actionable insights into creating cultures that prioritize doing over knowing, essential for leaders aiming to enhance organizational performance. The discussion emphasizes practical steps to close the gap between understanding and implementation.
This work serves as a guide for professionals seeking to make their organizations more effective by aligning knowledge with decisive action.
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