Hooked: How to Build Habit-Forming Products
by Nir Eyal
Hooked: How to Build Habit-Forming Products explores the idea of creating products that encourage repeated use. Nir Eyal’s title will interest entrepreneurs, marketers, designers, product managers, and readers curious about the intersection of business, psychology, and user engagement.
About This Book
Hooked: How to Build Habit-Forming Products examines the relationship between product design and repeated user engagement.
With a focus on habit-forming products, the book is relevant to readers interested in business, marketing, psychology, and product development.
It may appeal to entrepreneurs, product managers, designers, and anyone exploring how products become part of users’ routines.
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