No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World

by Dan S Kennedy, Matt Zagula

Business Marketing

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No B.S. Trust Based Marketing presents a guide to building trust in a skeptical marketplace. Dan S. Kennedy and Matt Zagula examine trust as a foundation for marketing and customer relationships, offering a business-focused perspective for readers seeking to understand trust-based marketing.

ISBN-13 9781599184401 ASIN 1599184400 Views 148 Publisher Entrepreneur Press Year 2012 Edition 1 Format Paperback Product Group Book Pages 240 Created April 23, 2026 Updated August 31, 2026

About This Book

No B.S. Trust Based Marketing explores the role of trust in marketing and customer relationships.

Dan S. Kennedy and Matt Zagula present the book as a guide for creating trust in an increasingly untrusting world.

Written for readers interested in business and marketing, it focuses on trust as a central marketing consideration.

This edition is listed as a used book in good condition.

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