Crash Course in Marketing for Libraries
by Susan W. Alman, Sara Gillespie Swanson
Equips library staff with core marketing techniques to boost community engagement and promote services effectively.
About This Book
This book provides libraries with foundational marketing knowledge tailored to their unique environments.
Readers will find guidance on developing effective outreach and communication plans.
The content supports library professionals seeking to increase visibility and engagement.
Strategies are presented in an accessible format for immediate application.
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