The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands
by Guy Pearse
In The Greenwash Effect, Guy Pearse exposes the deceptive practices of corporations and celebrity environmentalists in promoting green products. Discover the truths big business hides about their brands and how these tactics mislead consumers on environmental impact. A revealing look at the gap between green claims and reality.
About This Book
The Greenwash Effect delves into the world of corporate deception, revealing how companies use misleading environmental claims to promote their products.
It examines the role of celebrity environmentalists in amplifying these greenwashing tactics, often without full awareness of the underlying issues.
The book highlights what big business isn't telling you about their so-called green products and brands, offering insights into the broader implications for consumers and the planet.
Through critical analysis, it encourages readers to look beyond the surface of eco-friendly marketing and make informed choices.
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