Celebrity Capital: Assessing the Value of Fame

by Barrie Gunter

Business Media Studies

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This study investigates how celebrity status generates economic and cultural value, offering frameworks to measure and understand the impact of fame in media-driven markets.

ISBN-13 9781628927733 ASIN 1628927739 Views 147 Publisher Bloomsbury Academic Year 2014 Format Paperback Product Group Book Pages 264 Adult No Created March 14, 2026 Updated September 30, 2026

About This Book

Celebrity Capital examines the economic and cultural worth of public recognition.

The book analyzes how fame is produced, maintained, and monetized in contemporary society.

It draws on research from media studies and marketing to assess celebrity influence.

Readers gain insight into the mechanisms that convert attention into capital.

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