Principles of Business, Marketing, and Finance
by Robert L. Dansby, Chris Gassen, Brenda Clark
Principles of Business, Marketing, and Finance offers a broad introduction to essential concepts in commerce. Covering business operations, marketing, and finance, it provides foundational knowledge for readers beginning their study of these interconnected fields and seeking a clear overview of how they support organizational decision-making.
About This Book
Principles of Business, Marketing, and Finance introduces foundational concepts from three closely related areas of commerce.
The book provides a broad overview of business principles, marketing practices, and financial ideas.
Its integrated subject coverage supports readers seeking an accessible starting point for understanding how organizations operate and make decisions.
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