Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Reinvent Your Business Model presents a focused approach to transformative growth through business model innovation. Mark W. Johnson explores how leaders can look beyond existing operations, recognize untapped white space, and rethink the way their organizations create value. An accessible resource for entrepreneurs, executives, and strategy-minded readers.
About This Book
Reinvent Your Business Model examines how organizations can pursue transformative growth by rethinking the way they operate and compete.
Mark W. Johnson focuses on the idea of “white space,” or opportunities that may exist beyond a company’s established business model.
The book offers a business-focused perspective for leaders and entrepreneurs seeking to identify new possibilities and develop more effective approaches to growth.
It is suited to readers interested in innovation, strategy, and the design of business models that can support long-term change.
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