Franchise Bible: How to Buy a Franchise or Franchise Your Own Business
by Rick Grossmann, Dan S Kennedy, Michael J. Katz
Franchise Bible provides an introduction to the business of franchising for entrepreneurs on both sides of the model. Whether you are considering buying a franchise or exploring how to franchise your own business, this guide presents broad concepts and practical considerations to help inform your next steps.
About This Book
Franchise Bible focuses on two paths in business: buying a franchise or franchising your own company.
The book is designed for entrepreneurs evaluating franchising as a way to enter, expand, or structure a business.
It offers a framework for considering the opportunities, responsibilities, and decisions associated with franchise ownership and franchise development.
Use this resource as an introduction to the broad business concepts involved in assessing a franchise opportunity or preparing a business for franchising.
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