No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
by Dan S Kennedy, Martin J. Fischer
Dan S Kennedy and Martin J. Fischer present a direct guide to marketing for affluent customers. In this fourth edition, readers will find an assertive business perspective on reaching high-value buyers, improving marketing effectiveness, and pursuing greater financial success through focused, results-oriented strategies.
About This Book
No B.S. Marketing to the Affluent is a business and marketing guide focused on reaching affluent customers.
Written by Dan S Kennedy and Martin J. Fischer, this fourth edition takes a direct, uncompromising approach to marketing strategy.
The book centers on attracting buyers with substantial purchasing power and turning marketing efforts toward stronger financial results.
Its practical positioning makes it relevant to readers interested in sales, business growth, affluent markets, and wealth creation.
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