Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
by Sandra Matz
Explores how digital footprints and behavioral science combine to predict and influence human decisions in business and society.
About This Book
Mindmasters examines the intersection of behavioral science and technology in understanding human actions.
The book discusses how digital data is used to predict behavior and guide decision-making processes.
Readers will learn about the ethical considerations and practical applications of behavioral prediction.
It provides insights into the growing role of data in shaping marketing, policy, and everyday interactions.
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