The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
by Ryan Hamilton, Annie Wilson
The Growth Dilemma explores how brands can navigate growth when customers want different things. Ryan Hamilton and Annie Wilson examine the relationship between customer diversity, brand management, and business decision-making, offering readers a focused look at one of the central challenges of building and managing a growing brand.
About This Book
The Growth Dilemma examines the challenge of managing a brand as it grows and encounters customers with different needs, preferences, and expectations.
Written by Ryan Hamilton and Annie Wilson, this book focuses on the tension between serving diverse customers and maintaining a coherent brand.
It offers a business-focused perspective on brand management, customer differences, and the decisions involved in pursuing growth.
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