Principles of Business, Marketing, and Finance
by Robert L. Dansby, Chris Gassen, Brenda Clark
Principles of Business, Marketing, and Finance offers an integrated introduction to three essential areas of commerce. By bringing business, marketing, and finance together, the book provides a broad foundation for readers developing their understanding of how these disciplines connect.
About This Book
Principles of Business, Marketing, and Finance brings three foundational areas of commerce together in a single title.
The book introduces the relationship between business operations, marketing activities, and financial considerations.
Its integrated focus supports readers seeking a broad understanding of these connected disciplines.
Written by Robert L. Dansby, Chris Gassen, and Brenda Clark.
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