Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce
Statistical Methods in Online A/B Testing explores the statistical foundations of online experiments and their application to e-commerce. It connects A/B testing with data-driven business decisions and risk management, offering a focused resource for readers interested in using statistical analysis to guide business practice.
About This Book
This book focuses on statistical methods used in online A/B testing.
It addresses the role of statistics in making data-driven business decisions.
The subject is presented in the context of e-commerce and risk management.
It is intended for readers seeking a focused resource on evaluating online experiments and using their results in business settings.
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