Sport Marketing
by Chad D. Mcevoy, Patrick Walsh, Windy Dees, Stephen Mckelvey
An essential resource exploring the core concepts and strategies of sport marketing for students and industry professionals.
About This Book
Sport Marketing provides foundational knowledge for understanding how marketing principles apply within the sports industry.
The text covers essential topics relevant to both academic study and practical application in sport organizations.
Readers gain insight into the unique challenges and opportunities present in sport marketing environments.
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