The Ten Faces of Innovation: Strategies for Heightening Creativity [Paperback] [Nov 03, 2016] Tom Kelley
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The Ten Faces of Innovation: Strategies for Heightening Creativity [Paperback] [Nov 03, 2016] Tom Kelley

by Tom Kelley

Business Innovation
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In The Ten Faces of Innovation, Tom Kelley presents ten strategic personas to boost creativity and problem-solving in organizations. From observing users to experimenting with ideas, these roles help teams generate breakthroughs. Ideal for leaders seeking to cultivate an innovative culture, the book offers practical guidance drawn from design expertise.

About This Book

The Ten Faces of Innovation explores practical strategies for enhancing creativity within teams and organizations. Drawing from IDEO's renowned design thinking approach, the book introduces ten personas that embody different roles in the innovation process.

These faces include the Anthropologist, who observes user behaviors; the Hummingbird, who cross-pollinates ideas; and the Experimenter, who prototypes boldly. Each persona offers unique tools to overcome common barriers to innovation.

Tom Kelley, a leader in design and innovation, shares real-world examples from diverse industries. The book emphasizes applying these strategies to heighten creativity and drive meaningful change.

Whether leading a startup or managing a large corporation, readers gain actionable insights to foster a culture of innovation. The paperback edition, released in 2016, makes these concepts accessible for immediate application.

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