Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R
Hands-On Data Science for Marketing presents a practical introduction to using machine learning in marketing strategy. Yoon Hyup Hwang explores how Python and R can support data-driven approaches, making this guide relevant to marketers and readers interested in applying data science to marketing.
About This Book
Hands-On Data Science for Marketing focuses on applying data science to marketing strategy.
The book introduces machine learning in the context of marketing and its practical use.
Python and R are featured as tools for working with marketing data and methods.
Designed as a hands-on guide, it connects technical approaches with marketing-focused applications.
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