The Art of CRM: Proven strategies for modern customer relationship management
The Art of CRM offers a focused introduction to modern customer relationship management. Max Fatouretchi presents proven strategies for understanding CRM and strengthening customer relationships, making this a useful resource for business professionals, teams, and organizations seeking a clearer approach to customer-focused management.
About This Book
The Art of CRM explores customer relationship management in a modern business context.
It presents proven strategies intended to help readers understand and improve their approach to customer relationships.
The book is suited to professionals and organizations seeking a structured perspective on CRM.
Max Fatouretchi offers a focused resource for examining the role of customer relationship management in contemporary business.
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