Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network
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Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network

by Jason Mcdonald Ph.D.

Business Education Marketing
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A practical workbook teaching how to create and manage Google Ads campaigns across Search, Display, Shopping, Remarketing, and YouTube.

About This Book

This workbook provides hands-on instruction for advertising on Google Ads, YouTube, and the Display Network.

Readers learn to manage campaigns across the Google Search Network, Display Network, Shopping Ads, and Remarketing.

The material covers core advertising techniques suitable for beginners and intermediate users.

Practical exercises help users build and optimize campaigns using the tools and features available in Google Ads.

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I will be using this book for: