How Any Agent Can Escape the Price Battlefield: Insurance Sales Secrets - 20 Years of My Best Secrets for Winning New Business Outside of Price, Coverage, or a Value Pitch
by Ben Page
Insurance sales often become a contest over price, coverage, or value. In this practical guide, Ben Page shares lessons from 20 years in the field, offering agents ideas for winning new business and escaping the familiar price battlefield.
About This Book
How Any Agent Can Escape the Price Battlefield presents sales guidance for insurance agents seeking to win new business without relying primarily on price.
Ben Page shares lessons described as his best secrets from 20 years in insurance sales.
The book centers on moving conversations beyond price, coverage, or a traditional value pitch.
It is intended for insurance professionals who want a different approach to competing and developing new business.
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