Mindful Marketing and Strategic Management: Paving a Sustainable Society Through Past, Present, and Future Perspectives
by Teck Weng Jee, Evan Lau, Mark Kilgour
This book explores mindful marketing and strategic management as tools for building a sustainable society. By weaving together past experiences, current practices, and future outlooks, it provides a roadmap for businesses to thrive ethically and responsibly in an interconnected world.
About This Book
Mindful Marketing and Strategic Management examines the role of conscious business practices in fostering sustainable development. It draws on historical contexts to inform current strategies and anticipates future trends in responsible commerce.
The authors delve into how integrating mindfulness into marketing can enhance ethical decision-making and stakeholder engagement. This approach helps organizations align profit motives with environmental and social responsibilities.
Through a blend of theoretical frameworks and practical applications, the book highlights pathways to a more equitable society. It emphasizes the importance of adaptive management techniques in navigating global challenges.
Readers gain a comprehensive understanding of how past lessons shape present actions and future visions in business sustainability. The text serves as a guide for leaders committed to positive societal impact.
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