Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python
by Yoon Hyup Hwang, Nicholas C. Burtch
Machine Learning and Generative AI for Marketing explores how Python, machine learning, and generative AI can enhance data-driven marketing strategies. Written by Yoon Hyup Hwang and Nicholas C. Burtch, it offers readers a technology-focused perspective on applying modern analytical tools to marketing.
About This Book
Machine Learning and Generative AI for Marketing introduces the use of advanced data-driven technologies in modern marketing.
The book focuses on applying machine learning and generative AI to marketing strategies, with Python serving as a practical technical foundation.
It is intended for readers seeking to understand how analytical tools and artificial intelligence can support marketing planning and decision-making.
Yoon Hyup Hwang and Nicholas C. Burtch present a guide to taking data-driven marketing approaches to the next level.
Reviews
No reviews yet. Be the first to review this book!